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The exhibition is a part of the Weltformat Graphic Design Festival. Until February 16, the lectures and workshops were held on campus of Russky Island, including the ones by the guests from Lucerne. The festival was organized by the FEFU School of Arts, Culture and Sports, Canton of Lucerne (Switzerland) and the V.K. Arsenyev Primorsky United State Museum with the support by the Swiss Council for Culture and the Embassy of Switzerland in Moscow.

According to the curator of the event Yegor Larichev, posters by Swiss designers are quite complex art objects, due to they do not carry direct messages to the audience.  All 65 works of Swiss designers will remain at the University after the exhibition and will be transferred to the FEFU School of Arts, Culture and Sports.